Amanda Richman on Balancing AI and Humanity in Advertising

Amanda Richman, former Mindshare North America CEO and current VP of Global Media Sales at Microsoft Advertising, shares insights on the evolving landscape of advertising in the era of AI.

In a recent interview with Beet.TV, Richman highlights Microsoft's unique position at the forefront of generative AI and outlines the company's diverse offerings, including Bing search and CTV networks, which have the potential to redefine audience engagement.

Despite the excitement surrounding AI, Richman emphasizes the irreplaceable value of human interactions, noting the importance of in-person gatherings for fostering shared understanding and innovation in the industry.

Addressing the high stakes of ROI and branding, Richman acknowledges the pressure for demonstrable results while advocating for strategies that balance short-term impact with long-term brand building.