Cambridge United FC Introduces State-of-the-Art LED Perimeter Advertising System

Cambridge United Football Club has unveiled an innovative addition to its stadium, introducing a cutting-edge LED perimeter advertising system provided by Pioneer Group. This technology promises to enhance the supporter experience while offering unique branding opportunities for sponsors and partners.

The LED perimeter advertising system, installed along the perimeter of the Buzz Catering Main Stand, will dynamically display advertisements, promotions, and engaging content throughout each match. This platform aims to captivate football supporters while providing advertisers with a powerful medium to reach a diverse audience.

"We are excited to unveil this cutting-edge LED perimeter advertising technology at Cambridge United Football Club," said Neil Rowe, Head of Commercial. "This investment underlines our commitment to delivering an exciting experience for our supporters and offering our partners a powerful avenue to showcase their brands."

With its vibrant display capabilities and flexibility, the LED perimeter advertising system will enable Cambridge United to tailor content based on specific events, promotions, or sponsor activations, further amplifying fan engagement and brand visibility.

In addition to enhancing the in-stadium experience, the LED perimeter advertising will extend the reach of Cambridge United's brand to a national and international audience through televised matches, thanks to the record-breaking Sky Sports broadcasting EFL agreement for 2024/25.

Paul Childerhouse, Group Director at Pioneer Group, commented, "The proposed LED solution is the first part of a comprehensive digital transformation of the stadium. Cambridge United have invested in a pitch-side LED, covering the main stand, creating new revenue opportunities for local and major advertisers."

"The LED, based on Pioneer Digital Solutions' latest outdoor pitch-side LED, ensures the advertising content looks its best even during bright sunny conditions, offering a visually stunning experience for fans and advertisers alike."

For more information on Cambridge United FC's LED perimeter advertising system.