'The Clinic': Foot Locker, Nike, and Jordan Brand's Year-Long Basketball & Sneaker Spectacle

Global retailer Foot Locker, in collaboration with Nike and Jordan Brand, has unveiled 'The Clinic,' a revolutionary year-long program set to captivate basketball fans, sneaker enthusiasts, and communities around the world.

The Clinic, a first-of-its-kind partnership, will feature interactive activations, high-reach media, basketball clinics, social media content, and community events. This unique program celebrates the performance and culture of basketball, offering fans exclusive moments with Nike and Jordan's athletes and Foot Locker's iconic stripers.

The official launch of The Clinic will coincide with Foot Locker's weekend-long activation during NBA All-Star 2024 in Indianapolis, promising a series of tentpole moments throughout the year. Notable experiences include Paolo Banchero and Victor Wembanyama taking center stage.

Investing in Basketball Offense

Foot Locker's rollout of The Clinic marks the latest investment in its basketball offense, following a multi-year partnership with the NBA announced in November 2023. The program aligns with Foot Locker's year-round platform, 'The Heart of Sneakers.'

"The Clinic will provide basketball fans and consumers a one-of-a-kind opportunity to engage with Foot Locker, Nike, and Jordan Brand," said Frank Bracken, Chief Commercial Officer at Foot Locker, Inc. "Sneakers are more than shoes, they're a way of life, and at the center of it all, you'll continue to find Foot Locker – the global home of all things sneakers for fifty years and counting."

The Custom Home Court Pop-Up

As part of The Clinic, Foot Locker introduces the Home Court pop-up, a convergence of the best in the basketball world. Expect interactive LED half-courts, daily basketball clinics, sneaker trialing, customization stations, exclusive product releases, athlete appearances, and more.

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Community Engagement and Exclusive Events

Under The Clinic program debut, Foot Locker will host various community events, including a Skills & Drills Challenge with Nike and Victor Wembanyama, and a 'Beat The Clock' challenge with Jordan Brand and Paolo Banchero. The Home Court space will also feature engaging events with adidas, PUMA, Cheetos, and Converse.

Learn more about upcoming events and follow @FootLocker for details on NBA All-Star Weekend.