Exploring Health & Pharma Advertising with Industry Leaders

The Gerety Talks series brings together some of the marketing and creative industry's most influential changemakers to discuss the latest trends and innovations. In the second episode, focused on Health & Pharma Advertising, three industry experts delve into the challenges and opportunities shaping the sector.

Topics covered include the growing gap between society and health, the emergence of creative talent in the industry, and the vital role of creativity and behavior change science in effective campaigns. The speakers also examine the impact of the pandemic on healthcare advertising, the evolving consumer-healthcare relationship, and the use of humor in health advertising. Additionally, they explore the differences between health and pharmaceutical advertising in the US versus other markets, as well as the potential of AI to enhance creativity and streamline processes.

Meet the Speakers

Laura Potucek

Laura Potucek, Chief Creative Officer at MRM for Health, brings over two decades of experience in healthcare advertising. Her work has been celebrated at Cannes Lions, Clios, and LIA. Laura's mission at MRM for Health is to translate science and data into inspiring ideas driven by technology, aiming to improve outcomes across all health aspects. She is not only a proponent of compelling creative work but also a mentor and advocate for women in creative leadership.

Stephanie

Stephanie, Global Chief Creative Officer at The Bloc, is known for fostering innovative ideas and delivering groundbreaking creativity that inspires behavior change for better health. With chief creative officer roles at leading agencies like Hill Holliday Health and McCann Health New York, Stephanie has earned numerous accolades, including Agency of the Year titles at prestigious award shows. A dedicated mentor and collaborator, she is committed to driving both creative excellence and business results.

Tim Jones

Tim Jones, Executive Creative Director of Klick Health, EMEA, is a veteran of the healthcare advertising industry with a passion for elevating the craft. With a career spanning South Africa, Europe, and the US, Tim has amassed over 200 international awards, including multiple Agency of the Year honors. His relentless pursuit of excellence has shaped the creative landscape of healthcare advertising worldwide.