Marin Software Enhances Integration with Microsoft Advertising

Marin Software, a leading omni-channel marketing platform, has announced upgrades to its integration with Microsoft Advertising, marking another significant innovation in its leading paid search technology. This enhanced integration seamlessly connects Microsoft's intelligent Automated Bidding and first-party conversion data with Marin's AI-powered budget optimization, empowering brands and agencies to ensure optimal spend and allocation of marketing funds across Microsoft Advertising campaigns and other search programs.

With Marin, brands can effortlessly manage paid ad campaigns for Microsoft Advertising accounts and other publishers, streamlining target setting and budget allocation across multiple accounts. Marin’s AI-powered Budget Optimization eliminates the need for offline calculations, enabling advertisers to identify the right targets and allocate marketing funds optimally across all publishers, maximizing return on investment and driving campaign success.

Microsoft's innovative Copilot has seen market share growth, with ComScore’s October 2023 data revealing a 0.7 point increase in market share for Microsoft search sites, now accounting for over 27% of the Core Search universe in the US. Brands seeking to capitalize on this trend require tools to simplify optimization of their accounts, enhancing efficiency and scalability, which Marin Software offers.

Key Benefits of Marin’s Integration with Microsoft Advertising:

• Cross-account and publisher budget management: Easily set targets and budgets across accounts and publishers

• Spend optimization: AI-powered Budget Optimization engine identifies the right targets and allocates marketing funds optimally, maximizing ROI

• Budget Pacing: Advanced budget management capabilities monitor performance against targets and adjust budgets automatically to hit business goals

• Enhanced conversion metrics: Integration of conversion data from Microsoft Advertising provides holistic revenue data for enhanced conversion insights

Chris Lien, CEO at Marin Software, expressed the company's commitment to empowering marketers with innovative solutions to drive performance and exceed their goals. He stated, "Our enhanced integration with Microsoft Advertising represents another step forward in delivering innovative tools and capabilities to our users, enabling them to unlock new levels of success in their advertising campaigns."

Learn more about Marin Software's enhanced integration with Microsoft Advertising and how it can benefit your paid search campaigns.