Bloomreach Launches Omniconnect: Seamless Integration for Enhanced Ecommerce Personalization

Bloomreach, the platform fueling limitless ecommerce personalization, has announced the launch of Omniconnect, a seamless new solution empowering customer to integrate third-party platform data into Bloomreach Engagement. As data-driven marketers seek innovative ways to personalize the customer journey, Omniconnect enables effortless connection of valuable data from platforms like customer support, payments processing, loyalty programs, and booking systems directly into Bloomreach Engagement.

Omniconnect transforms incoming data from third-party platforms into the ideal format for Bloomreach Engagement via webhooks, simplifying integrations for technical marketers, developers, and implementation engineers. This self-service functionality eliminates the need for official integrations or middleware for data transformations, enabling marketers to enhance their personalization strategies without delays.

Key Integration Capabilities of Omniconnect:

• Customer Service: Convert customer support ticket data into actionable insights, including sentiment analysis and issue categorization.

• Payments and Processing: Analyze transaction trends and personalize campaigns based on payment history.

• Loyalty Programs: Utilize member activities and reward redemptions to nurture customer loyalty through personalized rewards and promotions.

• Booking Systems: Tailor marketing messages and recommendations based on booking confirmations, modifications, and cancellations.

“Our goal is to offer every marketer limitless ways to grow in our platform, and the launch of Omniconnect is empowering them to do just that,” said Anirban Bardalaye, Chief Product Officer, Bloomreach. “By streamlining data integration processes, we’re not only saving time and enhancing efficiency for our customers – we’re helping them unlock new paths to personalization across ecommerce.”

About Bloomreach

Bloomreach personalizes the ecommerce experience by unifying real-time customer and product data. Its suite of products includes Engagement, Discovery, Content, and Clarity, leveraging AI for ecommerce to create endless new paths to purchase, profitability, and business growth. Serving 1,400+ global brands, Bloomreach is dedicated to revolutionizing ecommerce through innovation and customer-centric solutions.