Payhawk Announces Grigor Dimitrov as Global Brand Ambassador

Payhawk, the global spend management solution, has unveiled ATP Top 10 player, Grigor Dimitrov, as the company’s new global brand ambassador. This strategic partnership signifies a shared commitment to excellence, community service, and innovation.

The collaboration will focus on expanding community initiatives, including outreach programs to tech, startup, and sports communities. Grigor's involvement will help raise awareness of these activities, which have previously involved donations, tech education, mentoring, and charity tournaments.

As part of the sponsorship deal, Grigor will sport Payhawk logos on his tennis attire and participate in CFO-focused events organized alongside the ATP & ITF calendars. This presents fans with more opportunities to engage with the athlete and gain exclusive access.

Payhawk customers can anticipate receiving exclusive signed merchandise, including t-shirts, posters, photos, tennis match tickets, and invitations to exclusive meetings with the tennis star.

"I cannot think of a better player that can represent the global vision and ambition we have at Payhawk. The synergy between Grigor and Payhawk is undeniable – Grigor is Bulgaria’s most successful tennis player and we are Bulgaria’s first unicorn company, a testament to the strength of our business." - Hristo Borisov, CEO and Co-founder of Payhawk

“I am honoured to be joining forces with a company that shares the same vision, passion for success and ambition to make a difference in our community as me." - Grigor Dimitrov, top 10 ATP-ranked professional tennis player

Grigor Dimitrov has been ranked as high as world No. 3 in singles by the ATP, making him the highest-ranked and most successful Bulgarian tennis player in history.