The Lakes Distillery Partners with Duty Free Global for Global Travel Retail Expansion

The Lakes Distillery has appointed Irish travel retail drinks agent and distributor Duty Free Global as its partner in the global channel, marking a significant step in the distillery's expansion into global travel retail.

Home to the ‘World’s Best Single Malt Whisky’ (2022 World Whiskies Award), The Lakes Distillery is nestled on the north shore of Bassenthwaite Lake in England’s Lake District National Park. Established in 2011, it has quickly become a key player in the whisky industry due to its unique approach to whisky flavor creation.

Renowned for its expertise in sherry-wood maturation and the art of élevage during maturation, The Lakes Distillery is known for creating whiskies rich in flavor and complexity.

Duty Free Global Founder Barry Geoghegan expressed excitement about the partnership, emphasizing the exceptional quality of The Lakes Distillery's whiskies and their potential in the global travel retail market.

The Lakes Distillery CEO James Pennefather echoed the sentiment, highlighting the partnership as a milestone in their global expansion strategy. He emphasized their commitment to offering travelers an exceptional whisky experience and introducing their spirits to a wider audience.

“As two organizations known for our commitment to excellence and innovation, we aim to offer an exceptional range of The Lakes Whisky, including exclusive global travel retail releases, that are carefully designed to bring joy and flavor to connoisseurs and newcomers alike,” said Pennefather.