Walmart Launches Dedicated Page for Indian Sellers on Walmart.com

Indian sellers on Walmart.com now have a dedicated page to register and sell goods. Omnichannel retailer Walmart announced the launch of the dedicated page for Indian sellers alongside hosting a Global Seller Meet in Jaipur to begin a series of regional events to support potential sellers with insights on consumer and category trends.

Walmart was opened to Indian sellers in 2021. The marketplace currently has “tens of thousands of SKUs from products made, grown or assembled in India,” the company said in a statement.

Speaking on the development, Michelle Mi, Vice President of Emerging Markets and Business Development, Walmart said, “India is a priority market for Walmart, and the dedicated landing page builds upon our longstanding commitment to Indian sellers. Walmart Marketplace strives to unlock the potential of Indian businesses by giving sellers access to customers around the world.”

“Through dedicated onboarding support and expertise in navigating global supply chains, we’re empowering sellers with the tools they need to thrive in the U.S. marketplace and beyond,” she added.

The marketplace doesn’t levy monthly fees or setup cost on new sellers. Earlier this year, it had announced a savings programme for sellers where participating sellers received up to 50 per cent off referral and Walmart Fulfillment Services (WFS) fees for their first 90 days on Walmart.com.

The referral fee, according to Walmart, is calculated as a percentage of the gross sales proceeds from the sale of each product, which is set based on the product type assigned to the item.

Sellers on the US marketplace can create an account with Indian documents without the need for the US tax ID and get the payout in the Indian currency in their Indian bank account.

Supporting documents that verify the seller’s business name and address such as bank statements or utility bills, history of marketplace or e-commerce success, return shipping address in the US, payment processor through Payoneer or PingPong are the minimum qualifications for sellers in India to sell on the US marketplace.

For sole proprietors, GSTIN is needed while in case of partnership, private limited, limited, public limited, GSTIN, Country of Incorporation (COI) Certificate or Articles of Association is required.

Indian sellers on the U.S. marketplace can list their goods in home textile, bath, home décor, apparel, jewellery, toys and beauty categories. The latest move intends to add Indian sellers across various other categories.

Walmart’s U.S. marketplace saw a 45 per cent surge in revenues during the last financial year while the number of sellers jumped by 20 per cent.